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How To Use a Facebook Page For Business Effectively. If you have some sort of business online, then you are not new to the concept that having a Facebook business page is an effective way to promote your business online, but subsequently over the years the relevancy of garnering an interested audience via Facebook Business pages as dwindled so much that organic reach via a published post on Facebook business pages cannot compete with a boosted post on the same topic effectively. Another thing most newbies do not understand that a Facebook profile page is not the same with a Facebook... Read
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How To Get International Diploma Certificate in Digital Marketing in 2 Months. SEOWebAnalyst.com Nigeria's premier Digital Marketing Agency in conjunction with CIAPS.org have put in place a subsidized career development course programme targeting SSCE certificate leavers, HND, BSC, and employees that want to advance their CV with an international Diploma Professional Certificate in Digital Marketing. The program is a 2-month intensive training only on weekends and covers the following curriculum. After the completion of the course, students will have to do a timed certification... Read
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7 Ways To Use Email To Boost Organic Traffic. It’s the bread and butter of your career, and possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s nearly inescapable. And, the modern world couldn’t function without it. Of course, we’re talking about email marketing. Typically a softer sell than other types of marketing, it offers incredible ROI, returning on average. But, what is it exactly? According to, email marketing... Read
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How To Use Email Marketing Retention Online Marketing. Today's topic is a reflection on my personal experience with one of our online marketing that went south, and we had to complement our online marketing results with an email marketing retention technique to aid us to maintain relevancy with our prospective customers for our clients. The campaign was based on a very reasonable predictive outcome with a minimum of 1% conversion ratio with every sale funnel stage we have prepared for this campaign. But to our surprise we were not able to convert much of these leads into paying customers,... Read
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How To Sell Products Online. Today's article will be based on how to sell products or services online using paid ads from advertising platforms like Facebook, Instagram, Google etc. The first drawback with selling products or services online is the lack of realizing what is actually needed to generate a sale, ie the cost of acquiring a sale versus the profit margin on the product itself. The other drawback is how much do you actually need to put in as a monetary effort to drive sales for your campaign online? to be honest that is something only your campaign manager can answer or you... Read
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Google Ad Manager Gets 8 Updates. Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. In addition, Google shares information about four updates to Ad Manager that are coming soon. All changes are listed in a recently published set of release notes. Here are the details about everything released for Google Ad Manager this week, and an overview of what’s coming up in the near future. What’s New In Google Ad Manager? The following updates are available in Google... Read
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How To Create Engaging Social Media Content. Today's content will cut across the 6 major tips on how to create engaging content on social media platforms, apart from the usual rule of thumb of posting content when you have peak audience activity on your handles, your content in rotoscope should also contain quality contents that are deemed viral-worthy. This question is most settled with a social media content manager, whose sole responsibility is always to create content on the handle they manage to gain traction with engagement scores. Although there are some nifty gritty methods... Read
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How to optimize your Google Ads account on a tight budget. Have you been given a Google Ads Campaign to manage under a small budget plan, with a stringent marketing goal? Well in this article I will be sharing with you the several ways we adopt to maximize and optimize our Google Ads campaign budget to deliver our client's goals still. The most obvious task to do in optimizing the campaign budget was to actually reduce the cost per day, which in effect will surely reduce the huge traffic you were getting from the ads, so to not make it too significant, we decided to take the budget... Read
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How To Use Instagram For Business Marketing. Instagram is a social media platform where you can share your videos and images among the platform viewers (both inbound and outbound), and due to its other marketing features, businesses are now relying on this media outlet as a way of marketing their business online. There are benefits that come with Instagram marketing for business, from brand awareness to online sales using both their video-oriented post and rich content aggregator styling for content curation. How can Instagram be used for marketing? Instagram marketing is a... Read
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Hreflang For Beginners: Getting Started With Multilingual Website Tags. Often, the best practices of SEO don’t give us a direct ranking signal boost from Google, although they help drive significant traffic to our website. Herflang tags are a perfect example of this. <html lang=”en”> While it has been stated that hreflang tags don’t serve as a ranking signal in the algorithmic sense, in a cluster, a group of similar content pages in different languages share the same ranking authority. In our pursuit of optimizing user intent and experience, languages... Read
