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How To Use WhatsApp For Business Promotion | WhatsApp Marketing Strategy. What is Whatsapp Marketing? Whatsapp Marketing is the use of the Social Messenger App for Businesses to create business and brand awareness among their phone contacts, via the status update and the integrated WhatsApp business advertising on Facebook. You have to own a Facebook Business page to be able to execute a Whatsapp promotion strategy, how you get around all this will be explained in this article with enough step-by-step guide on how to execute a Whatsapp Marketing campaign without using any Whatsapp... Read
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How To Boost Linkedin Business Page Post Views Using Sponsor Ads. If you are a Linkedin social media fan, then you know by now that promoting on the Linkedin platform involves spending on the high side, in fact, the cost of advertising on Linkedin is x2 if not x3 that of Facebook and Instagram Ads combined. Furthermore boosting a Linkedin post can only be executed if you run a Linkedin Business Page, with which you can create sponsor ads, due to its high end priced average cost per CPC (cost per click) and the average cost per impression CPM (cost per impression) rates both having to spend... Read
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18 Steps to Optimize Your Google My Business Listing. After the inevitable demise of Google+ (for business and personal) and the emergence of Google Map's usefulness for search queries, it was no brainer to foresee the integration of these two platforms to create a Google My Business listing for SMEs, especially for the merits of local search. In this post, I will be sharing the steps to optimize your Google Business Listing to improve search ranking. According to HubSpot, 46% of all Google searches are being done locally with the perspective of finding local businesses or services... Read
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How to remove .php, .html, .htm extensions with .htaccess I found myself in the need to remove the URL extensions from my webpage URLs due to SEO friendly URL I was trying to optimize for, apart from replacing the underscores in my page URL with hyphens, I also needed to remove the URL extensions of PHP to become hidden. From a security perspective, I publish a post on HTTP Security Response Headers For web Security, it is much better to hide your URL extensions as it makes it raises the interest of hackers to assume your file is located in a separate folder on the server. I will not... Read
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What Is Remarketing: 8 Types Of Remarketing To Consider Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, in the box for paid media marketers across the spectrum of industries. If you’ve tried remarketing and haven’t seen a return, I’d like to share a few ideas for new segmentation and different types of audiences you may not have tested. In keeping up with increasing restrictions on tracking capabilities, ad platforms... Read
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The 5 Different Types Of YouTube Adverts YouTube advertising is no new means of getting your brand in front of your targeted audience online or building awareness as the platform is one of the biggest search engines for videos online. But this post will not be discussing that, we will rather focus on the various types of YouTube advertising mediums that are available to advertisers such as you. There are basically 5 types of YouTube Ads placements available to advertisers, you decide which is best suited for your advertising needs, and these 5 types of YouTube Ads are described as... Read
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Paid Social Media: A Guide To Social Advertising Success Getting started with a paid social media strategy can be daunting and time-consuming. As a social media advertising agency leader (say that three times fast), we often get clients asking if we can fix their existing campaigns to improve return on investment. The problem? They haven’t taken a step back to focus on an overall strategy. They jumped into social advertising with an audience they thought was right, a platform they thought was right, and creative that they thought fit both this... Read
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How To Get Backlinks: 12 Methods To Get Quality Strong Backlinks In today's post, I will be looking at the essential means and methods you could actually get your page links distributed freely for you as backlinks pointing back to your site from authoritative websites like Facebook, News media sites, etc Backlinks essentially act as a website's vote of confidence and inform Google that your website is a reliable source. 12 Ways To Get Quality Backlinks (That Really Work) If you’re looking to build your white hat backlink strategy, then this... Read
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Steps To Launching A Successful Google Ads Performance Max Campaign (CASE STUDY). This write-up is based on my case study (personal experience) with the newly released Google Ads Performance Max Campaign setup that was introduced into the Google Ads manager dashboard for launching advertisements across all Google's ads network platforms. Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. One thing I did like to say that strike out from this Google... Read
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Content Marketing Metrics and Analytics: 5 Types of Data Insights Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between executive decision-making and on-the-ground implementation. On the one hand, of businesses feel that data is essential to their growth. Yet, at the same time, of employees say they struggle to process data in a workable timeframe. As digital publishing moves towards a data-driven model, deep... Read
