Olatunji Adetunji
How To Become User Experience (ux) Designer. There has been a bit of confusion in most SMEs businesses about the functional role or miss match job definition of a UX DESIGNER and UI DESIGNER and even worst missing it up with your GRAPHIC DESIGNER or a WEB DESIGNER. Thus the need to really understand why it is necessary to have a USER EXPERIENCE DESIGNER for your product or service development stages. Moreover, a UX DESIGNER is not only used on the web scenes, but can also expand his or her functionalities to offline brick and mortar businesses. Taking... Read
Olatunji Adetunji
5 Types of Social Media Influencers Marketing Personalities. We have all been in one aspect of engagement or the other on social media and must have noticed that some contents never die. I meant post you must have seen over a year ago resurfacing again and again with a reach that even evolves around your friends who have already seen same post as well. How does this sort of post kick off and how do they get to such potential feet? it's quite simple they are all construed via influencers, these are people with a social media authority across social networks. The... Read
Olatunji Adetunji
7 surefire B2B Lead Generation Strategies. Lead generation is a compulsory aspect of any online business, what will you be in business for if not to make some level of sales?. But first we both know the first rule of any online lead generation is targeted web traffic. Since there are numerous mediums to generate traffic on the web via digital marketing, you might want to consider learning how to better understand how to apply and mix this mediums to trigger sales lead generation. This is where the term "inbound marketing" come into play, which was first coined by a... Read
Olatunji Adetunji
Consumer Survey on Google Search. From a Consumer Survey on Google Search done by Danny Richman and other popular online marketers, 7 Revealing Insights were observed on what Consumers feel about Search, using a data volume of 1,000 consumers in the UK and US in regards to their understanding and perspective towards Google’s organic search results and advertising. Well this results only provide more solid proof to one of my post on Search Engine Marketing: SEO VS PPC - Which is better, but something very curious was observed by me from the given... Read
Olatunji Adetunji
65% Consumer Purchase Starts on Mobile Devices. Why should you consider to have a mobile optimize website for mobile marketing? Well studies has shown that the way people browse online is evolving. Instead of surfing the net from our homes and offices we are increasingly doing so on the go using tablets and smartphones, reducing desktops and laptops for office related use. This represents the need for a major shift in mobile marketing strategy, especially for e-commerce, with the increasing trend of consumer purchase pattern causing a major breakthrough for... Read
Olatunji Adetunji
How To Promote Your New Blog Post. Have found myself writing a lot of post insight on blogging, basically on Successful Blogging Tips [link opens in new window], but today I think I need to make an emphasis on how to promote your blog post if you have just published one. This is the first mistake most new bloggers make, I have provided a downloadable infographic that point out 12 blog promotion checklist which should be effective enough to drive in traction and engagement to your new blog post. This tactics do allow more solo visits and social shares to your new... Read
Olatunji Adetunji
How To Increase Conversion Rate Optimization. Here is a food for thought, as we move slowly to another 2nd quarter of the year: how is your business doing? I meant both online and offline. Have you been getting better conversion rate on your goals? Have you executed a web analysis recently on your website to evaluate why all the dollar spent on advertising your website is not pulling in returns as expected? This thought of reasoning as brought me to the first question addressed to you : how is your business doing?. To be frank I believe opportunities can be created... Read
Olatunji Adetunji
How Content Marketing Drives Sales:Infographic I for one have found it very useful to create content sales pitch for clients who are into B2B services, you might notice that not all b2b business fit so well in serving their services online for ad placement, it could be the bad reputation in such kind of business, bad perception of the major masses out there or other negative factors influencing its trustworthiness online. For this kind of businesses that are more of deliverables than consumables more information or persuasion might be required to get acquisition of customers,... Read
Olatunji Adetunji
Content Marketing Strategy is King Content has always been termed King in every aspect of online marketing, and you must be surprised to hear it but the facts are there for all to see. In SEO you will find search engines giving more priority to webpages that have more quality contents on search engine ranking page, in regards to links or other relevant SEO factors. I have seen web pages with average SEO work but high quality content ranking for medium searched keywords on the top ten result pages of Google. Another place content marketing is deemed relevant is on social media... Read
Olatunji Adetunji
Branding Strategy used by Corporate Branding Branding is a pedal stone every small business owners will love to achieve, and in doing so it only means that a lot of people are now talking about your business, its every where they turn to. Branding is a permanent stigma that makes people to unconsciously target a particular company for its service, eg everyone knows to search for something online you use "Google"...in this context Google can be said to be a brand for online searches, in fact you must have heard the word Google it from some of your friends when you... Read
