2015-07-07 | 2513 Print PDF
3 FREE Facebook Fan page Marketing Tools.
Facebook Fan Page is one of the most utilized web marketing mediums for social media marketers, apart from the recent changes that have now begot Facebook. We now have some features mostly found on social media marketing platforms available on Facebook fan pages, if you own a Facebook fan page you must have notice some of this recent changes.
This FREE Facebook Fan page Marketing Tools are built to help brands and social media managers/marketers get the best out of their social media Fan Page Campaign, kind of an emphasis on marketing Fan pages (I wrote a topic on this Challenges Facing Social Media Marketing :Facebook Marketing stating that Facebook is now concern with users and 3rd party platforms to be able to promote Fan pages and its now deprecating its profile api permissions for this purpose, all in the name to fight spam).
This also brings me to the question of such development? well if you take a look at search engine giants "Google" they were the first to pave way to providing FREE SEO MARKETING Tools for better insight and analytic for websites using their Google webmasters Tool and Google Analytic, over the years we have seen a lot of sophistication and technology development in this area that actually competes with premium SEO DATA driven tools. So, why not in the social media scene as well, with Facebook paving the way for such FREE social media marketing tools with the 3 FREE Facebook Fan page Marketing Tools below.
1.) Facebook Fan Page Insights Button
This is a very useful tool as it provides you with all the standard features you will normally pay for on some top notch social media management or social media marketing tools.
The Facebook insight provides arrays of features springing from page likes features to help you monitor your page likes growth with Succint informations on days and weeks, gender and dislikes. This brings me to the recent published post on Facebook fight against Facebook FAKE LIKES which now causes decrease in most Fan pages that have acquired Likes either by bots or Fake Ids...buying Facebook Likes are not ignored likewise.
Another feature to look at is your post reach and post engagements, below that you have 5 most recent post on your Fan page that highlights legend which represent this descriptions;REACH [Organic/Paid], Post Clicks, Likes, Comments & Shares. The only thing I presume Facebook won't get its hand in is AUTOMATED MASS FACEBOOK POSTING you read why here Facebook Marketing Fight Against Spam Content: Group Posters
One way they have approached this is via restricting post on Fan pages to be unsharable to the groups the Fan page admin or other managers belong, so you likely have to wait for the post to become saturated by the next day before you will be able to now manually share the post to groups (this will be an area most group posters will find promising). Incase you have encounter such issues, this is simply away Facebook is discouraging the act of sharing post to groups via your Facebook Fan Page, but you can have access to this the next day as when you click on the share button you should be able to see the changes.