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Online Marketing Strategies

Twitter Marketing Strategy

2016-01-14 | 1913 Print Friendly Version of this pagePrint Get a PDF version of this webpagePDF


Building Twitter Marketing Strategy Using Twitter Marketing Software.

Twitter-marketing-software

Most of you must have gotten acquainted with some of this Twitter marketing strategy of using hashtags, speak with your followers, listen more than you talk, and a bunch of others that are all recommended by Twitter [Link open in New Tab] on How your business can use Twitter.

But  why will you consider using Twitter marketing for business?

The following points below simply describe the most  important factors why you should consider Twitter marketing for business:

  • Generate leads from Twitter by getting followers to visit your landing page.
  • Build awareness for a new product or service by using Twitter to market it to relevant prospects.
  • Build a positive opinion about your brand, products, or services, by using Twitter as a PR tool.
  • Build a community of like-minded people that can give you ideas to innovate a product, service, or overall marketing strategy.
  • Provide customer support through valuable content and one-on-one conversations that help customers get the most out of your product or service.
  • Build thought leadership, engage with industry influencers and like-minded people, and share your opinions.

People come to Twitter to discover what’s happening in the world right now, to share information instantly, and to connect with people and businesses around the globe. With hundreds of millions of users and over 500 million Tweets being sent each day, there is a great opportunity for businesses to reach a global audience of new and existing customers.

No matter what type of business you are — from a large retailer to a freelance designer; from a B2B software provider to a mobile app company — you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business.

Twitter-marketing-for-business

There is a typical strategy that is never hammered on the web as a means of building a successful Twitter marketing Strategy for business, and that is using twitter marketing software to build a sound twitter marketing strategy. So today I will be sharing some insight into SEO Web Analyst®™ twitter marketing software.

1.) Building Targeted Followers

First of all, SEO Web Analyst®™ provides its user a Twitter Automata tab located under settings. it allow users to easily build targeted followers, which is uniquely different from the Twitter follower suggestion, where you are only recommended people to follow.

Where as with SEO Web Analyst®™ twitter marketing software you can add search criteria for users you are about to follow, you are in total control of who you want to follow.

This feature provides the following functions to help you grow your Twitter followers;

  • - indicate keywords
  • - set minimal and maximal number of users to follow daily
  • - set the time to follow them
  • - add keywords for search criteria
  • - decide on minimal and maximal number of followers (for users you are going to follow)
  • - include or exclude additional keywords
  • - indicate geo location to target followers in your country and city.
  • They can Go further in setting up automation process and indicate the number of users they would like to follow daily. Via the following options:

    • - Automatically follow users by search
    • - Automatically unfollow those who unsubscribed from your account
    • - Auto-send welcome message to new followers
    • - Auto-follow new followers
    • - Auto-retweet
    • - Auto-favourite
    • Also users can create a Twitter spam account filters: set special criteria to follow interesting users. Indicate age of account, the number of days before unfollowing, etc.

These are the basic merits that are engineered into the technology that allow you to steadily grow your twitter community and target the right audience.

2.) Trending Twitter Content

The next item will be knowing the right content that will increase visibility and engagement, and this aspect has nothing to do with the number of followers you have or number of does you are following.

This has to do with you targeting the right way to package your post to fit in with trending topics on your twitter handle, for instance, We provide a sub menu under the social manager tab call "SOCIAL TREND" and the purpose for this tool is to pull from twitter and Google the hot trending topics base on country.

So if you were to target such trending topics you simply include them in your post and utilize the social analytic to get the best time for posting on twitter and then schedule your post.

You will be amazed to see how viral your post will be and also the number of engagement it can generate, one other magic to this success will be to pin that post, because over 30% people who visit your profile wall for the first time are more likely to participate in performing any action ranging from retweet, favorite or mention.

 

Don't #BURNONLINE! Get #Reach & #Visibilty via #SEOWEBANALYST #webmarketingtools built4 #sales http://t.co/b2PFQweasx pic.twitter.com/k8NnZB5QZL

— SEO Web Analyst®™. (@SEOWebAnalysts) February 26, 2015

twitter-marketing-post

3.) Forecasting Best Time to Post

This heavily determine on where your major followers are from, and when a majority of them are active on Twitter.

We have an auto-schedule post that if enables will schedule a post you must have created or scheduled and it auto post during the best time your followers are most likely to be online.

Some of the best Twitter marketing Software already have this function, eg Hootsuite, Sproutsocial, Sendible, Oktopost and SEO Web Analyst®™

 Also from study by Dan Zarrella via a heat map on tweets that had links in them, was able to deduce that the click-through rate for links was higher on average, when the links were closer to the beginning.

twitter-ctr-heatmap

4.) Monitor your competitors

This is some worth similar tactic deployed on SEO and its same everywhere even in mortal and bricks businesses, you need to know who your competitors are and how they engage with their followers, you can easily get their followers attention by adding your competitor as a mention in your conversation.

 It be wise to follow your competitors since you both target the same audience and you can learn hiw they handle their followers, what kind of post gets more engagement on their timeline, etc so you can duplicate same.

 

5.) Multimedia Content

Share a lot of variety of multimedia content on Twitter, this entice followers or web visitors to get engage, especially with the fact that twitter word count is still limited to 140 characters, Which in most cases is not good enough to encapsulate the message you would like to get across. 

This is where the use of reach multimedia content comes in handy, after video content the most viable is the use of GIF to promote content on Twitter. It is faster to upload and does not take up so much space like a video would, so it does get a lot of love from viewers.

You need to be creative when crafting tweets to promote your blog posts, videos, and other content. Here are some ways to get more clicks on your tweets:

  • Keep it short: Tweets that are 100 characters or less tend to get higher conversions. When you’re promoting a link, just write a brief intro – enough that the reader knows what to expect when they click through.
  • Quote your post: Try using a teaser from your post. The quote needs to be precise and give a good idea of what the post is all about.
  • Include statistics: People love facts and figures. Use stats that support the arguments you’re making in your content. This adds validity to your ideas.
  • Leverage #hashtags: Hashtags are a great way to reach members of your industry who don’t follow you (yet). Use common industry ones to do that. You can also use branded hashtags and encourage others to use it.
  • Use @mentions: If your post mentions any publications, industry influencers, etc., make sure to mention them in your promotions. They’ll be flattered and there’s a good chance they’ll share it too, so you’ll reach their whole audience.
  • Ask for a retweet: This is a good practice to get your tweets retweeted. Simply ask the viewers of your tweet to retweet the post. Tweets that ask for RTs are pretty likely to get them.
  • Promote your tweets: Want even more exposure than what you’re getting from everything above? Promoted tweets will get it, with just a small investment. They’re easy to create and can bring you a lot of traffic.


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Author


Olatunji Adetunji

I am a seo web analyst and have a love for anything online marketing. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform).

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