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Google Plus for Business.

2016-03-10 | 3528 Print PDF

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Google plus marketing

PUBLIC NOTICE: Google+ for consumer (personal) accounts was shut down on April 2, 2019, which was announced in December 2018, due to low usage and challenges. So currently Google plus for business is now being transitioned to Google business

Attention all small business owners seeking Google plus for business, this post addresses all you need to know in order to get your business on Google via Google plus marketing.

Unlike other major social sites out there like Facebook, Twitter, Instagram, YouTube, etc Google plus is quite a resourceful social site to gain traction compared to all these other major social sites, with over 2.5 billion users Google plus is growing gradually.

To get a Google plus for Business you will need to have a Google account with Gmail, after which you can now visit https://www.google.com/business/

depending on your locality you need to login in with your Gmail account and fill up all requirements. This will help your business to show up locally on Google local search for your business searched keywords, and another benefit is the online review you will get from current customers.

Incoherently some SEO specialist have argued about how listing for local search result on Google place helps improve ranking, this can be true to some degree depending on click through rates and bounce rate on your site, eg you might rank number 6 for a keyword on SERP (Search Engine Ranking Page) listing and rank number 1 on Google place. If you have a sound click through rate and bounce rate this might increase your ranking position on Google, Please note that the result are never visible to public but to users that are logged in on Google.

According to search engine watch

Google Places is the information that a search engine receives and uses when listing your business. A search engine will probably already have your business listed in results, but your Google Places page allows you to control what information Google has and presents to searchers about your business.

Getting this terms clarify, you now have a brief understanding on how to differentiate between Google place listing, Google business page and Google local listing.

Now to consider Google plus for business you need to look at the engagement level and the reach with visibility of your post, now Google post is quite the tool, because when you are logged on Google your post on Google becomes visible on Google search.

According to Enge's data it shows that only 6.6 million users have ever made 50 or more posts on Google+ and only 3.5 million of them have been active in the last 30 days. These figures discount YouTube comments, which are automatically posted on Google+. Astonishingly, only 1.49 percent or 32.9 million users have ever made more than five public posts on the network.

(Photo : Stone Temple Consulting)

Actual figures are now slightly higher as Enge's calculations are based on a total of 2.2 billion Google accounts, and that figure has grown by 300 million since the research was carried out. Still, these figures are fair readings for Google+.

According to Statista.com, Facebook has 1.4 billion active monthly users, and even Twitter, which has taken a lot of criticism of late, has 300 million active users. The same stats show 300 million active Google+ users, so presumably, the other figures are also somewhat inflated.

But putting all this into consideration you can tap into Google+ peripherals like Google search, Google plus local, Google plus for business, Google plus page all which add value to your business visibility and reach. Content as king play's a lot of value on this key area and here we will like to explain on how you can get better traction with your post.

With the image description above you can easily understand how Google plus local function and how you can build awareness for your business and how you can build a successful Google plus marketing.

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