Online Marketing Strategies

Guest Blogging Tips

2016-05-16 | 3617 Print Friendly Version of this pagePrint Get a PDF version of this webpagePDF

Guest Blogging Tips: 8 Ways To Boost Brand Awareness


Guest blogging is no new thing in this era of content creation, but the scenario where a guest post is simply blogging for seo...Hmmm that might not be favorable. If am to quote a post from Matt Cutts post on The decay and fall of guest blogging for SEO

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more.

But there is a twist to this, according to Neil Patel, he think Google will end up doing the following:

  1. Discount guest-post links from irrelevant blogs.
  2. Discount rich anchor text links from guest posts.
  3. Start looking more at author rank to figure out if you are writing high or low quality content.
  4. Place more emphasis on social signals as the more social votes a post has, the higher its quality usually is.

In the end, if you are using guest posting to rank for specific head terms, I don’t think it will be a good long-term strategy. But if you use it to help build up your brand, referral traffic, and overall sales, it will continue to be a great strategy.

Now the best part of this statement here is using guest blog post for building brand awareness, referral traffic and overall sales. So how do you go ahead achieving this? I for one can state this for a fact that I do offer my service as a guest blogger to smaller businesses to do the mention merits above.

Simply target audience awareness and reach via quality content that can drive conversion intent from web visitors that visit the blog post via search engines, social media sites and other referrals sites, who can be considered as filtered traffic visits coming from guest post visiting the main client sites.

These are some points you should consider when executing guest blogging for a client, you might want to spot out a thing or two merits here.

[Click On Image to Download Infographic:- Guest Blogging Tips]


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Olatunji Adetunji

I am a seo web analyst and have a love for anything online marketing. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform).

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