Pay Per Click Marketing Strategies

2019-08-13 | 181 Print PDF

Pay Per Click (PPC) Marketing Strategies

PPC or Pay-Per-Click is a very vital ingredient when it comes to driving traffic to your business website, in fact, it is so effective that most end users simply assume it is something they themselves can manage or do by their selves. In contrary to this, I have written some useful PPC related post like Pay Per Click (PPC) Campaign Tips and Tricks Pay Per Click (PPC) Advertising Pay Per Click (PPC) Marketing, which is all pay per click related post.

But my recently executed pay per click endeavor will be with a client, executing a PPC management service on their social media handle. Where I understood the need for achieving a good relevance score (Facebook) and quality score (Google) for my PPC campaign.

So off the bat, it might sound easy executing your own PPC campaign by yourself, but did you know that I ended up paying less than $1 for a keyword worth over $5 and reduce my expenses cost on Facebook when my target audience was getting more engaged with my ads, if you are truly interested in hiring someone you might likely want to g through the infographic illustration below for a colorful explanation into pay per click.

ppc-marketing

Infograph courtesy : SERPWATCH

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Author

Olatunji Adetunji

I am a seo web analyst and have a love for anything online marketing. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform).