Online Marketing Strategies

Best Alternatives for Website Ranking -Similar Websites.

2022-03-09 | 1381 Print Friendly Version of this pagePrint Get a PDF version of this webpagePDF

Best Alternatives (Similar Websites) for Website Ranking and Traffic Analysis.

It's no longer news that the web traffic site analysis tool ranker will be retiring on May 1, 2022. After being around for over 25 years, Amazon has decided to throw in the towel on popular website traffic analysis and ranking platform Alexa. So if you are looking for an alternative or a similar website like then you are in luck as we are going to share with you some pretty nifty websites like

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What is

If you are a website owner then you will understand the importance of tracking web traffic data analysis across the internet, most especially bloggers, they enjoy the analytic web traffic value and input that comes with having their websites get endorsed and the opportunity to compare other similar websites in their niche as a case study or showcase to their target endorses.

These are the few visible benefits that can be derived from using ALEXA.COM which was founded by a tech data and website traffic analysis company in April 1996, Alexa has ever since becoming the most reliable source for web traffic analysis and comparison of similar websites alike. Alexa Internet the company behind became prominent during the 2000s and this saw the company's acquisition by another great online cooperation named Amazon and has ever since been operating the service to date prior to their official announcement that it will retire on May 1, 2022. They have halted new subscriptions on December 8, and existing customers will have access until May 1, 2022.

It’s worth pointing out that the change doesn’t affect Alexa, the voice assistant behind Amazon’s smart home devices such as Echo speakers and smart displays. Alexa will continue to exist as a viable on Apple. Now that Amazon has decided to discontinue the website, you can check out similar and alternative options below.


10 Best Alternatives (Similar Websites) to Evaluate Website Ranking and Traffic.


1. Semrush

Semrush was launched in 2008, with the main focus of analyzing SEO performance with respect to ranking and PPC advertisement, the platform comes with extensive rich features from keyword researching tools to backlink analysis tools. But with one traffic analytic feature that stands out will be its website comparison tool, where you can find data analysis to compare website traffic (if registered and indexed by the platform), organic or paid. This tool's marketing research and website traffic analysis data performance makes it one of the best alternatives for

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  • Excellent keyword research tools
  • Rank tracking
  • Backlink tracking
  • Competitor SEO analysis


  • Steep learning curve
  • One user per account; $45 for additional users
  • Additional features can get expensive
  • Requires an account to access the service

Semrush (7-day free trial, starts at $119.95/month)


2. Ahrefs

Similar to SEMRUSH, Ahrefs is another website traffic analytic and SEO tool built to measure website performance on search engines. It also provides such features as optimization, keyword explorer, SERP tracking, competitor and similar website monitoring tools, etc. making Ahrefs one of the best alternative websites you can use to replace

Ahrefs is known for quality data metrics to provide data-driven cognitive actions based on its  12 billion keywords analysis data collection from popular search engines, no wonder it is the recommended go-to tool for keyword competition and PPC advert keyword tracking. If you truly want to explore the complete feature set, the pricing starts at $99/ month and goes up to $999/ month for enterprise access.

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Ahrefs Pros:

  • Keyword research for 10 search engines
  • Rich dataset
  • Check ranking history
  • Keyword rank alerts

Ahrefs Cons:

  • No free trial
  • Not meant for beginners

Ahrefs (7-day trial at $7, Starts at $99 per month)


3. Similarweb

If you are keener on simple data display that is being pulled from your Google analytics and compared with thousands of other similar websites across the web, then similar web might be a nice suit for you and a great alternative website for

They refer to themselves as the leading traffic intelligent tool, why? because they provide a more in-depth analysis of your website traffic such as their audience analysis tool, which can break down your traffic segmentation into different variables. This tool lets you better understand the demographics of your pageviews (or your competitors) and interests as well traffic channels.

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SimilarWeb Pros:

  • Vast dataset
  • Multiple data points
  • Export results

SimilarWeb Cons:

  • No mobile app
  • Expensive enterprise plans

Similarweb (Free, Starts at $200 per month)


4. SpyFu

Another alternative worth trying out is Spyfu. Just like any other website traffic metric and performance tool SpyFu provides similar features for auditing a website SEO, PPC campaign, keyword research, and search engine rank tracking.

Their website traffic analytics data is not as robust as the forementioned above but they do give you the liberty to compare other competitive websites in the same industry as you, which is one of the core features of ALEXA.COM, hence making SpyFu a tool to consider as a similar replacement website for Alexa.

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SpyFu Pros:

  • Great for competitor analysis
  • Keyword research
  • Useful free plan and affordable paid plans

SpyFu Cons:

  • UI is a bit cluttered
  • Can get a little overwhelming for beginners
  • No full version trial

SpyFu (Free, Paid version starts at $33/month)


5. Moz Pro

Formerly SEOMoz and later rebranded named as Moz Pro is another website analytic tool, though it is not similar to Alexa in terms of comparative features, it can't stand as an alternative for but can definitely be an optimizing tool for your website content and track your SEO ranking similar to the other features that offers.

seo web analyst blogger community

MOZ Pros:

  • Keyword research
  • Rank tracking
  • Link research

MOZ Cons:

  • Expensive plans
  • Not ideal for beginners

Moz Pro (30-day trial, starts at $99/month)


6. Serpstat

Serpstat calls itself an "all in one SEO platform" similar to Semrush and Ahrefs this SEO marketing tool showcases a suite of 30 web analytic features that can help in rank tracking web analyzing, keyword analysis, competitor analysis and so much more, though their data resources for analysis is not in comparison with the other competitors they still hold their own weight in the list of alternative websites for with pricing ranges from $69 to $349 per month.

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Serpstat Pros:

  • SEO competitor analysis
  • Page audit
  • Keyword research

Serpstat Cons:

  • Keyword difficulty may not be accurate
  • Lacks unique features

Serpstat (Free, starts at $69/month)


7. Ubersuggest

One other simple to use web analytic tool for website traffic and comparison will be Ubersuggest, currently, they are working on the competitor's feature that will allow you to compare website traffic analysis from other competitive websites or similar websites for analysis. A bit on a recache of Similarweb their data display is also independent of site owners' integration with their respective Google analytics account, which may take some time to compute the necessary metrics for display.

seo web analyst blogger community

Ubersuggest Pros:

  • The free version has sufficient tools
  • Clean UI
  • Beginner-friendly

Ubersuggest Cons:

  • Not too advanced
  • Limited backlink history

Ubersuggest (Free, $29/month)


8. Kissmetrics's core feature is the ability to provide analytic details of a website down to the page depth, in terms of website traffic metrics, engagement, and demographic. Currently, kissmetric offers the same feature concept without the comparative tool, so to simply put the tool is majorly used for measuring website data for analytic traffic-driven goals.

Their pricing starts at $300/month and is billed annually.

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Kissmetric Pros:

  • Tracking traffic funnel
  • Clean UI
  • Beginner-friendly

Kissmetric Cons:

  • Not Small Business Owner's friendly

Kissmetric (starts, $299/month paid annually)


9. Tranco

I personally feel this platform has gotten one of the headaches that's web traffic measurement had and couldn't resolve, which was the manipulation of top site data. Just similar to website traffic ranking but without the manipulation tactics, they can be used as a substitute in this area, though You can only retrieve the Tranco rank of domains up to 30 days back and can compare other domains to see your performance with your known competitors.

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Tranco Pros:

  • Correct WebTraffic ranking
  • Simple UI
  • Beginner-friendly

Tranco Cons:

  • Limited to only website traffic analysis ranking

Tranco (Free, with API)


10. Majestic

One of the most robust SEO marketing tools that focuses on providing comparative analysis tools for market researchers they claim to map the web to bring you the Link Intelligence data that you need to dominate your market. Similar to MOZ SEO tools, they also developed a tool that was capable to replace the now-defunct Google PageRank and they offer more citation insight with web analytic metrics.

seo web analyst blogger community


Majestic Pros:

  • Robust Web Analytic Data
  • Easy to Use UI
  • Beginner-friendly

Majestic Cons:

  • Limited free version

Tranco (pricing starts from 40 euros to 320 euros with API)


Conclusion: has been a household name for small-medium businesses that want to scale and monitor their website traffic ranking as well as other metrics, but the truth is, Amazon has taken the decision basically because of their in-house comparative analytics platform called Quick-Insight, this tool provides robust in-depth analysis and comparative analysis of any website. Furthermore, Amazon likely wanted the Alexa name to stop being split across the devices and the analytics. It would be easier to rebrand the analytics than it would be for them to re-engineer the Alexa smart home system, so in response to the shutting down of ALEXA.COM and the promotion of the Amazon-Quicksight, we can state for a fact that Amazon is not neglecting the website traffic analytic intelligence space, but rather their decision is more related to a branding ensue case scenario.

seo web analyst blogger community

If there are other alternatives or similar websites you think I have missed please kindly drop them in the comment section below so others can find them useful as well, just make sure they have either one of the features or are exact match (alternative) to


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authors image profile

Olatunji Adetunji

I am a seo web analyst and have a love for anything online marketing. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform).

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