2024-08-13 | 563 
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I don't know if most of you have come across something intriguing when you do some of your daily searches on Google?. There seems to be a trend of social media accounts ranking on Google for generic keywords that are more suitable for local searches. And the social media affirm to this is Instagram, it's like a lot of local SEO searches are triggering Instagram profile rankings on Google. Because of this observation, I have dive into the understudy of why this phenomenon is becoming trendy with instagram and how to rank instagram account on Google, this lead me to the term "Instagram SEO".
We will be discussing on the 6 steps to take that can actually aid you to get SEO for your instagram account, whereby you will get ranking for long tailed keywords that are local targeted. To rank on Google with your instagram account is a different ball game and can be a very challenging task as it is more tedious and difficult due to less materials to work with, but in all two things are constant, your keyword and your content. Knowing fully well that Instagram is not a blog or gives you limited access to do a full onpage optimization, but there are added features I have discovered that the platform possess that can be used to our SEO benefits.
The major aspect for instagram is your keyword and how you use them, we will consider them as vital likewise the use of hashtags as Instagram algorithm utilize them to fine tune results for their search queries. To find the right keywords to use for your profile, you might need to rely on the instagram search icon to help you display relevant or recommended search phrases for your niche, that way you can pick the easiest search phrases as keywords or focus keywords to write your content on, this same process can be applied to your choice of hashtags for your niche.
1.) Instagram Account Profile: This is the first step of any Instagram account, you need to know what you want to put in there and need to make sure the account is not private. Like I mentioned earlier, your keyword is very important and content as well, also your keyword positioning is another high value factor.
On the instagram account profile the name you pick for your handle should have your main keyword, eg if you are a DENTIST you might want to have that in your handle name.
Next is your profile description, similar to the description you have on search engines for listed website search results, you need to mind the content with relevance to your keywords, Do not stuff the description with keywords to the point they are not readable, simple place your keywords in the content of your description, followed with trending or popular hash tags.
The link area if you have a Google my business profile I will advice you link it along side creating another link you can drop your Google map for your business as well as add another link for your URL (website, etc).
2.) Instagram Post: This section of instagram is a very unique area as it is not a static but dynamic section of your page, if you really want to optimize your instagram account for Google ranking then you will need to be meticulous with every post you create on your handle. This is the section you have some added features of instagram that are added bonus to your instagram SEO proficiency.
3.) Post Title: When you upload your image you are given the option to specify to provide Title, quite similar to the title tag of your webpage, so treat it as such. Placing the main keyword first followed by the other keywords. Make sure the title length is not more than 50 words including space.
4.) Post Description: After this section you now have the description or caption of the item uploaded, this description should be seen as similar to the description tag and optimized accordingly as well. Make sure the keyword is in their and can be found in the title section as well, then add a bit of hash tag to end it. Your image description should be short no more than 150 words including space.
5.) ALT Text: The ALT text is the next step to take for instagram optimization for SEO, for this you will need to click more options to see that or if you want to edit an exiting post you will notice it by the right side of your screen. simialr to ALT image tag, simply include your keywords in here, this can be your long tailed keyword that contain three to four words eg dentist in lekki (if you are optimizing your instagram account for this keywor).
6.) Content Post: The final piece of your Instagram SEO will be your post content, this will act as the body and you should make sure your content are within 200 words minimum followed with the right placements of your keywords and the use of hashtags.
All this steps you have taken are all under onpage optimization, you might be surprised about this, but you also need to execute off page optimization as well which is basically you building quality backlinks to your instagram account profile using your relevant keywords as linking text.
Recommended Read: How To Use Instagram For Business Marketing
Conclusion: If you practice this on a regular you will find out that your instagram seo will become better both on Google and also on Instagram search, this will have positive impact as your account will increase in visibility and awareness on both platforms. The main theme will be consistency and being diligent with the processes highlighted in this post.
I am a seo web analyst and have a love for anything online marketing. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform).
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