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SEO Tips and Strategies For Small Businesses.

2024-11-03 | 346 Print PDF

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4 SEO Tips and Strategies For Small Businesses to Get Ahead Next Year.

SEO tips and strategy planning season is here! With the new year fast approaching, it's time to start thinking about next year's SEO strategy and tips on how to set your business up for success. In today's article, I will share some precise SEO tips for small businesses to utilize if you want to continue staying relevant in the organic search traffic marketing scene.

" We need to continue providing value for users by offering the exact information on the page that they expect to find based on their search query.

This needs to be formatted (both in terms of the way the content appears on the page and the structured data providing context) in a way that Google can understand because the better that Google understands your website and content, the better it will perform."...by SEO Strategist (Olatunji.Adetunji) SEO Web Analyst Team.

 

The following SEO Tips are streamlined SEO strategies we will encourage you to deploy for your SEO for small businesses if you have been looking at how to improve your SEO traction for your small business online.

4 Major SEO Tips and Strategies.

 1. Optimize for AI search results

With the rollout of Google’s Search Generative Experience (SGE), AI-powered search aims to help searchers better understand and make sense of information online.

AI-powered snapshots give searchers quick overviews and serve as jumping-off points for exploring more info.

As SGE alters the search landscape, you should prepare for more zero-click searches with query answers displayed directly at the top of search results.

Focusing on proper structured data markup and featured snippet optimization will be crucial to the source of AI-powered results.

Recommended Read: How To Increase Search Engine Visibility

2. Focus on creating valuable, helpful content

The importance of creating valuable content will only continue to grow next year.  With the increase in AI-generated content, it's crucial to ensure your content provides a unique angle or approach to addressing search queries.

Tap into your team’s experience and highlight the “human side” of your brand by:

• Showcasing subject-matter expertise
• Publishing original research
• Synthesizing data into actionable insights
• Supplementing content with creative graphics
• And more

This approach ultimately helps your content rank and stand out online, and it helps improve the overall experience for your site visitors.

We also recommend regularly refreshing SEO content — every 12 to 18 months or sooner — to keep it relevant and updated.

3. Create more MOFU content

This year, we’re seeing results for top-of-funnel, definition-intent searches (like “dry cleaner near me”) favor established, high-trust websites, and this trend will continue to grow into the new year. 

To expand your territory in search results, adapt your content strategy to include more middle-of-funnel (MOFU) content.

MOFU content includes pieces like:

• Comparison articles
• Product reviews
• Case studies
• Webinars
• Customer interviews

Adding more middle-of-funnel content next year will help you maintain a consistent presence in search results and connect with people that are actively evaluating product or service offerings.

 4. Continue to use tried and true SEO tactics

There are several tried and true strategies that continue to work in various industries, and it's important to continue to utilize these strategies moving into next year. 

For example, geo-targeted content continues to be a staple of the home services industry, while industry content continues to perform well for manufacturing companies.

Analyze your results to determine which strategies perform best for your business, and make sure to incorporate these into your next year's SEO strategy.

Leaning into these legacy strategies will continue to drive results for your business and set you up for success next year. 

Recommended Read: How To Improve Local SEO Search Results.

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