2019-09-24 12:00:00 AM | 8443 Print
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This is a write up based on research and personal experience with acclaimed Nigeria's biggest Market place online, Jiji.ng. I believe the online classified ads placement website has been online for almost 6 years, and believe me, their concern of priority over the years they have been in existence has shown their real intentions.
I got a telemarketing call from one of their sales representative on August, trying to persuade me to purchase one of their premium advert placement on the website, but I strongly resisted the hyped pitching, due to the fact that I was not duly convinced and the only way they were able to reach me was because I uploaded ads placement on jiji website platform with my contact number...via further call disturbance I decided to give their jiji advertising platform a trial (from a professional standpoint their offer falls below expectation).
One of their sales pitch to unsuspecting customers is the fact that you will get 15 calls in general for any amount of advert placement you have on their website, a guarantee they cannot back up with any data or assurance.
Meaning you should get people viewing your ads more than the regular search impressions you might get when you list your ads, another thing is the remarkable discount they offer on their packages upto 50% in some cases, which is aimed at getting you onboard with one of their advertising packages (cars and real estate advert placement seems to be the top-notch categories).
If we are to go very low to showcase our point of poor advert placement on JIJI, then let's compare it with Nigeria's oldest forum, NairaLand. Apart from the old school feel of nairaland I believe they offer far better advert money leveraging than jiji, because they offer a fixed price for all categories and you only get charged for clicks unlike impression by jiji.
Using Nairaland for advert placements allows you to also upload as many advert banners (verse advert post by jiji) to generate click-throughs to your designated landing page.
Nairaland has an engaging audience on each category placement why it is a forum platform, unlike a microblogging platform.
Nairaland is far cheaper in advert cost and result oriented, although their advertising report is very poor unlike jiji advert report (which is still below standard).
One should expect more information to be generated in terms of advert target audience so as to help publishers target this audience in their locations, for instance, if jiji advert report shows the geo-location a user views the advert from you can easily see from the report that more audience from a particular state views your published ad and you can target this location by changing STATE in your advert profile.
CONCLUSION:
I am a seo web analyst and have a love for anything online marketing. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform).
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