How To Grow Your Business Market Share Online.

2024-09-18 | 780 Print PDF

How to Gain Market Share with Digital Marketing.

Most small businesses seem to fail to understand or get the concept of using fully-blown digital marketing techniques to grow their business market share online. Basically; you will need to implement a plethora of digital marketing strategies and monitor their performance in response to your customer and sales performance. Here are 3 tips (and insights from SEO Web Analyst Leading Digital Marketing Consultant!) to help you gain more market share next year with digital marketing!

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Whenever I do get a digital marketing gig I need to execute, I always start with the best approach to go about it. In that moment I put myself into the role of a screenwriter, with a lot of imagination powers at my fingertips. First is to place myself as the target audience and run several simulations of what to expect on the client landing page or target page, and from their start drawing a concurrent next step actions I would take in that scenario.

It is from these scenarios I map out my sales funnel and guides as to how to link up all my marketing strategies outlined for that business. Because I believe every business digital marketing can never be the same, there is always something unique or dynamic about it, more like a selling point, just as we are unique and different in our ways of life, this same philosophy can be established with businesses as well...(Olatunji.Adetunji)SEO Web Analyst Team.

Recommended Read: Digital Marketing Strategy

Three Basic Digital Marketing Tactics You Need to Implement.

1. Attract new customers with targeted advertisements

It might sound obvious, but to increase your market share, you must bring new customers to your business. And one of the best ways to do exactly that is to launch targeted digital advertisements across multiple platforms. By doing so, you can put your brand in front of potential customers wherever they are.

You can launch a variety of ads, like:

PPC ads on search engines
Social media ads
Over-the-top (OTT) ads on streaming platforms
Display ads on third-party websites
And more

Recommended Read: Growth Hacking Marketing Strategy

2. Grow your online visibility with SEO

To grow your market share, you'll need to improve your online visibility so more people can discover your products or services. Plus, you'll need to edge ahead of your competitors to gain even more market share.

Fortunately, SEO provides a solution for both of these needs. With an effective SEO strategy in place, you'll be able to outshine your competitors in the search results, capturing more traffic and high-quality leads along the way.

Creating helpful, valuable content with strong keyword targeting will be key to achieving SEO success in your business online.

Recommended Read: Types Of SEO Strategies in Digital Marketing

3. Use social media and email to build customer loyalty

If you want to expand your market share in 2024, you'll need to increase your engagement with current customers and build strong relationships that turn into customer loyalty.

Increasing customer engagement and loyalty helps you hold onto your current market share while also turning more new customers into loyal buyers.

Use social media platforms like Facebook or Instagram to communicate with your audience. For example, you can answer their questions on your posts and provide customer service through direct messages.

Recommended Read: Social Media Marketing

CONCLUSION

Well, these are the three basic and direct approaches you can utilize in increasing your business market share online, I have also provided this infographic for you to easily study to have a picture imagery of how these three processes are intertwined or can be synchronized together. If you have a digital marketing strategy mock-up that seems to work for you, please do share such a digital marketing strategy below in the comment section.

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Author

Olatunji Adetunji

I am a seo web analyst and have a love for anything online marketing. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform).