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How to use Google Analytics GA4 Reporting.

2024-10-06 | 302 Print PDF

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How can GA4 help grow your business?

GA4 has various advanced machine learning analytics features that can help businesses get more insights into customer behavior.

You can unlock even more advanced features, like predictive analytics and machine learning models, to get even deeper insights into your customer behavior.

But first, you need to understand how Google Analytics processes data from your website and how you can analyze them to make data-driven decisions for your business.

Google Analytics tracks user interactions on a website, processes the data, and analyzes it. Image source Semrush.

The table below shows GA 4’s reporting tip that is quintessential to your business website performance online:

 

Tip Number	Key Action	Feature or Area	Details and Benefits
Tip 1	Dive into GA 4’s Enhanced Measurement	Scrolling, Video Engagement, File Downloads	GA 4 automatically tracks interactions like scrolls, video engagement, and file downloads without additional setup. Exploring these features helps us understand the depth of data available.
Tip 2	Utilize the Analysis Hub	Custom Funnels, Audience Segmentation, User Journey Visualization	GA 4’s Analysis Hub offers advanced tools not available in Universal Analytics. Spend time exploring to uncover insights about audience behavior through custom funnels and segmentation.
Tip 3	Familiarize yourself with the New Reports	User Engagement, Acquisition, Conversion Metrics	The reporting interface in GA 4 has evolved. Explore the reports to understand how metrics like user engagement, acquisition, and conversion are presented and accessed.
Tip 4	Leverage Machine Learning Insights	Predictive Metrics	GA 4 includes predictive metrics, such as potential revenue from user segments. Use these insights to inform marketing strategies and identify new opportunities.

 

 

Google Analytics 4 Reports (GA4) Image courtesy: Google.

 

These are 4 helpful GA4 reports You Need To Focus on For Your Online Business

Now let's explore four super helpful GA4 reports that your company can utilize!

 1. Realtime reports

These reports show you a live feed of what’s happening on your website.

How can I use real-time reports?

You can use these reports to view:

• How many users are currently on your site
• Where those users are located
• Which channels do they find your site through
• Which pages they’re viewing
• And more

2. Acquisition reports

These reports focus on which channels help you get the most users and traffic.

 How can I use acquisition reports?

GA4 acquisition reports are handy for identifying which marketing channels drive the most traffic and conversions for your business. 

• Within these reports, you can also see things like:
• Sessions
• Engagement rates
• And more

3. Engagement reports

 

Engagement reports show you how users are behaving on your website.

There are a few different types of engagement reports:

• Overview
• Events
• Conversions
• Pages and screens
• Landing page

How can I use engagement reports?

All of these reports help you view user activity and site interactions. You can see how many people took a specific action like viewing a page or promotion, as well as how many converted into leads or customers. This gives you an idea of how effective your web design and content are.

 4. Exploration reports

 

Exploration reports are a new type of GA4 reporting that goes beyond basic metrics and helps you uncover deeper and more niche insights about your audience. Unlike standard reports, Google doesn’t automatically create these reports for you. You can set them up yourself by modifying preexisting templates, so they’re more customized to fit exactly what you’re looking for.

 

How can I use exploration reports?

Exploration reports are completely customizable, which means you can use them for almost anything you'd like!  For example, you can create tree graphs to map the journey that different users take on your site. Or, you can create Venn diagrams to see which of your audience segments overlap with one another.

There are several other options as well.

Recommended Read: Google Analytics 4 For Beginners: Reports Tutorial.

If you need an SEO web analyst to help your business grow and fine-tune your website performance online and interpret most of your Google Analytics 4 data into actionable takes or require GA4 setup, contact SEO Web Analyst by dropping a WhatsApp message here.

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