Online Marketing Strategies

How To Improve Alexa Ranking

2015-11-23 | 2502 Print Friendly Version of this pagePrint Get a PDF version of this webpagePDF


How To Improve Alexa Ranking.

Alexa

Today I will like to brush on how to improve alexa ranking, when it comes to website traffic a lot of people do seek out Alexa as their first lookout for ranking a website traffic meter.
And the most searched of topic is on how to improve alexa ranking of a website, this is due to the familiarity that a lot of webmasters had with Alexa traffic ranking.


Below are some questions most curious webmasters ask about How alexa ranking works.

What are Alexa Page Views?
Page views are counted through Alexa Toolbar:
Alexa collects data about websites through it’s Alexa Toolbar plugin for web browsers. 
The rank of a website is mainly based on 3 months of collected data about a website by Alexa Toolbar plugin. So the rank of a website is based on the average of 3 months total pageviews and daily page views does not decide the Alexa Rank of a Website Resources and Information. also counts the number of unique visitors and page views of all the sites on Internet.

Why is Google ranked number 1 ?
It has highest unique visitors and page views for period of 3 months. Everyone dreams to get that rank, yes you can get it but you have to get better idea than Facebook or Google, your website should make people addicted to use it(you can share your idea in comment).

Is Alexa Rank correct measure of website’s traffic ?
NO, as traffic data is mainly collected through Alexa Toolbar which is installed on website by its owner.That means if a website hasn’t installed Alexa Toolbar on their website then their pageview aren’t counted accurately therefore we can say that Alexa Rank is not a 100 percent correct.
traffic among various sites. Alexa toolbars are mainly installed by those website owners who wants to improve their Alexa ranking.

Is Alexa ranking related to Google SEO ?
NO, absolutely not ,as you know that Google ranks websites on the basis of maximum backlinks. If you have good Alexa rank that doesn’t mean that your Google SEO is very good as you know Alexa only measures traffic through it’s Alexa Toolbar. It’s just a myth.

Alexa is a site which ranks all other websites on the internet based on various metrics such as Popularity, How engaged are visitors on a site, where your visitors comes from etc.
Now the truth of the matter is this, alexa ranking are easy to manipulate and if you follow the steps below you will be able to improve your alexa ranking.

1.) Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. (you can get it via chrome store ) This is the most basic step.

2.) Write content that is related to webmasters. Promote your content on social networking websites and webmaster forums.

3.) Use Alexa redirects on your website URL. by encouraging your web visitors to check your site info out via alexa , you can embed this as a custom widget on your website (I personally do not do this).

4.) Post your URL in webmaster forums. Webmasters usually have the toolbar installed. You’ll get webmasters to visit your website and offer useful feedback. It’s also a good way to give back to the community if you have useful articles to share with others.

5.) Post or Blog about Alexa. Webmaster and bloggers love to hear about ways to increase their Alexa rank. They’ll link to you and send you targeted traffic (i.e. visitors with the toolbar already installed). This gradually has effects on your Alexa ranking.

6.) Put up an Alexa rank widget on your website. I did this a few days ago and receive a fair amount of clicks every day. According to some, each click counts as a visit even if the toolbar is not used by the visitor.

7.) Increase your website traffic via other channels like paid adverts via banners, Google, social sites, organic SEO, content marketing like blogging, press release, article etc.

8.) Claim Your Site on Alexa website, its not compulsory you go for Alexa Pro, but it will only help improve your estimates to a much more accurate alexa ranking results.

9.)  Google Alexa auto-surfs. Do they work? Yes, but with really bad effect on your Alexa metrics and Google analytic. I think they are mostly suitable for new websites with a very poor Alexa rank, that have no regards to metrics like bounce rate, time spent, page views etc. Note that there will be problems when you try to use auto surfs alongside contextual ads like Adsense. 
They aren’t also long term solutions to improving your Alexa Rank so I suggest using with caution.

10.) Write consistently or be proactive online with quality content linking back to your url, doing this will help improve your ranking gradually over time.

alexa-ranking

So far this top ten list has helped me to improve my alexa ranking of our website, you can check our current ranks compared to the image snap above.

I can help you to generate sustainable website traffic that will organically grow your Alexa ranking, if you will need a professional touch and this doesnot include paying for Alexa Pro or hacking Alexa via Alexa autosurfing tools.


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Author


Olatunji Adetunji

I am a seo web analyst and have a love for anything online marketing. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform).

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