2025-08-29 | 7 Print
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This might sound corny, but to be sincere, I have come to realize the need to actually get a re-approval for a former approved URL to display Google Ads. This follows my post on How to Reactivate Google AdSense Account. After I went on a one-year sabbatical leave from blog posting and content creation, I thought I was going to still have my Google AdSense approval for my URL, but to my dismay, my website stopped serving Google ads.
Two things I picked out from this were that I need to be active when publishing content, and my contents need to be aligned with Google’s AdSense Policies. Likewise, dropping out of blogging equally means that your website will stop performing; blogging websites need the author's attention.
So after I was able to re-establish my contents and got the blog live again, I tried to reinstate the Google AdSense account associated with the URL to resume serving ads, but this was not as straightforward as I had pictured it.
I was getting rejected every time I tried to resubmit the URL for approval. I had no clue about the issue, and I have tried to make sure my content is not DMCA impacted. I checked the blog's URL, site map, canonicals, and even the content quality and still got rejected. To make matters worse, Google will never be straightforward with the issue they spotted with your URL not getting “Ready” for Ads serving.
I did notice that my ads.txt status was never “Authorized” but always on “Not Found”, which puzzled me. Even though having an ads.txt file does not guarantee your URL approval, it was a good indication of your URL ads serving a positive process.
Recommended Read How To Fix ads.txt File Errors in Google Adsense
I had to go and check why Google couldn’t find my ads.txt. I have not moved it since the last time it was verified, and my URL was serving ads, so I was confused and had to rely on the search console to try and find a solution to this to check if the file could be indexed.
I went to the Google AdSense community to try and see if I could get some sort of support or an explanation from some of the community members with a similar scenario, but to no avail. Then after many considerations I thought of trying other platforms, like Money Tag and ADSTERRA, my experience with those two was terrible in terms of the type of ads they were serving and their codes were conflicting with my hard core code for my platform (my blog platform is a self-developed blogging platform, not built on word press or any other third party platform like Wix).
So I had to result back to Google AdSense, and this time I was determined to simulate the issue, while considering all possibilities for why the rejection of the URL that has had no issues for verification in the first trial. I decided to assume the URL is getting its first time verification, and approach the Google AdSense verification as such.
The first thing I did should have been the obvious (apart from me re-engaging in my frequent posting activities, trying to build momentum and organic traffic to the blog), I decided to remove all old “Google AdSense Codes” that were on the site, and removed all dead or broken links to external URLs (especially ads related i.e. contextual ads).
Now before I came to this decision of purging all old Google AdSense codes, I never thought they could be the issue as these codes are still on my Google AdSense account, but just to play it safe I did this to make the blog free from all sorts of ads codes, including other banner ads I must have placed on the blog via cooperate blogging.
It took me approximately six months to figure out the issue, and this was due to my lackadaisical approach to the problem. Now, after applying all the efforts mentioned above, I tried to resubmit my URL for approval. At this time, my blog content has increased, and my posts were getting traction, likewise from organic traffic, so I am sure to rule out traffic as an issue.
It takes approximately two weeks for you to get an approval from Google AdSense for your URL to start serving Ads, I checked my AdSense dashboard to check my submission progress and I was delighted that my continuous perseverance to resolve the issue around my Google AdSense approval is showing green Light!
My Ads.txt file status is now “Authorized” meaning my publisher ID was found in the site’s ads.txt file, unlike the previous status of “Not Found” meaning No ads.txt file was found when the site was last crawled, and likewise my approval status for my URL is now “Getting Ready” meaning I have passed the stage of “Needs Attention” I was stuck at for several months ago.
Finally, after the two-week review completion, my URL status is now “Ready” and my blog site is officially displaying ads from Google AdSense.
Conclusion
With this positive outcome I am sure you can pick up some lessons and likewise apply to your case, make sure to clean all old Google AdSense codes, be consistent with your post activities and organic traffic mediums, resolve bad links and broken links, remove any form of ads placement you might have had previously and then reply. I will recommend you reapply after a routine workout on your blog traffic within a 3 month span, to help build credibility and authority.
If you have other means or approach to getting your inactive Google AdSense URL reactivated please do share your experience and how to below in the comment section, so we can all learn from the experience.
I am a seo web analyst and have a love for anything online marketing. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform).
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