2019-03-06 | 293 Print PDF
That is a great question, but the first approach to this is to begin by asking do you know what SEO is? If you do then you should be able to identify what SEO does in marketing.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines...defined by MOZ
SEO stands for Search Engine Optimization. And the phrase "SEO strategy" details the actions taken to ensure your website can be found in a search engine's results page (SERP) when searching for words or phrases relevant to the content on your website.
There are different aspects of SEO you need to get yourself acquainted with, in order not to repeat myself I will like to reference some of my posts on 10 (SEO) Search Engine Optimization Strategies For Marketing and how to perform webpage optimization with Local Search (SEO) Marketing Services all give you the right how-tos and the technical know-how with you understanding what is SEO.
So to simply put SEO can be defined as a marketing discipline where your main focus is harness the use of the internet platform "namely SEARCH ENGINES" to direct organic "FREE" traffic to your site via targeted contents that are related to your niche "PRODUCT/SERVICE".
The search engine is a medium for marketing and SEO is a tool to get the job done without paying the Search Engines for visibility, you simply get on by relevancy to the keyword phrase searched for on the medium.
This is the simplest way to put what SEO means in Marketing and if you will like to know more on What is SEO you can visit the links above for more insight or follow the infograph image below for a simple preamble into WHAT SEO IS.