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What is online reputation management? Online reputation management (ORM for short)...what does it mean? what role does it play for your business success online? This and other related questions will be answered below. Online reputation management is not only about tracking your brand/business/service/or product negative mentions, it's also about creating content around your name, brand, product, service and business that people will find and easily help with their decisions making process. As wikipedia will define: Reputation management (sometimes... Read
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Importance Of Marketing Research in Marketing Planning Process. Why do most business fail? most typical reasons are not the most obvious, for sure. But my concession is that they do fail because they fail to plan, hence the plan to fail already in such business. This post is to highlight the fundamental reason why any SME should always consider Marketing research in their marketing Planning process. Infact I believe it should be included in your business feasibility studies. Marketing research involves a process or processes of getting information that connect producers, customers,... Read
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How to Avoid Google DMCA Takedown Notice & CopyRight Issues. Have you been so unfortunate to search a keyword your website was ranking for on Google and then noticed that your webpage is no longer ranking for that particular keyword?, instead you can only see on the search engine ranking page that there has been a notice stating the reason why your keyword is not probably ranking any more. Such cases can affect sites that build their traffic around blog post, as they are prone to plagiarism and hence get penalized by Google if such cases are submitted... Read
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How to Make Money as a Blogger: 7 Ways to “Cash In” Blogging. How many times have you gotten useful information that actually works on the internet? How much of does the information comes from a blog?. Blogging is one of the arts of content marketing, and in most cases as a much vital role in most successful internet marketing strategy, in terms of traffic generation, lead generation, online branding, etc. But this is a technical field online for anyone with the flare to want to settle down with as a means of generating money. You can actually earn money or make money... Read
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Ways Good Customer Service Can Boost Your Sales. There are many ways to actually generate sales for a website and one that actually standout the most is to generate traffic to that website. Totally ignoring another important aspect in the sales funnel...am talking about a good customer service. The first place to note an excellent customer service metric on your website will be from your Google analytics audience overview, ie the returning visit vs New visits Pie chart. If you have something similar to the one shown in the image, then you are on the right track to... Read
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Do You Have a Social Media Marketing Plan? Have you looked into it yet? Your company's social media presence, and your marketing budget for this year...I mean do you know you can improve or add more value to your online presence and reach via social media to the point of explosive sales and quality website traffic?...Hmm guess not. It's not all about the number of social media sites you have accounts with but how effective you do manage them, how you reply to negative reviews, the quality customer support you offer on social networking sites like Facebook, Twitter, Snap Chat etc.... Read
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How To Increase Search Engine Visibility. There are lots of topics on how to increase search engine visibility on the internet that are very interesting, but I did like to add more points that I find very useful and more practical ways to assist you to increase your website visibility or seo visibility. 1. Google Featured Snippets I will like to highlight one specific means of doing that actually, which is called "Featured Snippet in search" this is an aspect of seo that has mostly found great love among webmasters since it can add to an increase in website visibility.... Read
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How To Track Search Engine Ranking Positions. How do you know that the current ranking position for your keyword is what it actually is? do you know we have different ranking positions that are quite different in terms of devices and even location? so what do you do to evaluate the true keyword traffic that comes in from different devices? I have been studying and measuring this concept of keyword ranking and traffic with how to evaluate the actual value of the keywords you are targeting on Search engines. Types of keyword ranking:- Personalization, localization and device... Read
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4 Sure-proof ways on how to create a mailing list. It's no news that email marketing is one of the best ways to generate sales on the web, out of all the online marketing medium that leads to a purchase, email marketing gets 56% followed by text messages and Facebook. This is to point out how influential Email marketing is if you are targeting the right email address list. Furthermore Email marketing is still the best for sales generation! and the reason is quite simple, email marketing gives a better return on investment than other channels of online marketing,... Read
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Best Ways To Increase Alexa Ranking Fast. Why Alexa? Why not Alexa?! To start with did you know that the algorithm used in calculation by Alexa traffic ranking is quite simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months (although the tool bar is not the only tool used to measure and analyze a site web performance by Alexa). This traffic is based on such parameters as reach, bounce rate, average time spent on the site and page views. Also note the free version of the alexa data... Read
