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Difference Between Inbound and Outbound Digital Marketing. The digital marketing era is already upon us, and all we can do is embrace it, and in doing so we need to understand the difference between Inbound VS Outbound Marketing. To do this we need to define what inbound marketing is and what outbound marketing is and how they can be implemented in digital marketing. Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations, and sales. It is considered to be an annoying version of the traditional way of doing marketing... Read
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Credit Card Surcharge vs Cash Discount: Merchant Processing Fee. Credit card acceptance provides a feasible way for patrons to pay for goods and services without using cash. The added convenience is not equally rewarding for merchants who process the fees and offer cash discounts inclusive of a credit card surcharge fee. To offset the cost of card payment acceptance, surcharging and cash discounting are used by some store owners. In today's article, I will be looking at credit card surcharges vs cash discount programs and how these two affect merchant processing fees and their profitability.... Read
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Best Types of SEO Strategies In Digital Marketing. The best types of SEO strategies in digital marketing used for search engine ranking can be classified into the top seven known search engine optimization types. Since the dawn of search engines, there has been a sought-out focus work on getting enlisted on search engines for online visibility which translates to targeted online traffic visits to one's website. This type of audience is classified as a ready-made audience in digital marketing as they are searching for your service in quote unlike being shown your service, for... Read
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How To Submit Your Website or Blog To Opera News Feed. Submitting your website or Blog content on Opera News Feed is a generic means to add more targeted traffic to your website. Opera News has a base user of over 50 million, and can arguably be reckoned with as a sure means of online awareness as a publication media outlet for website and blog owners. Getting your website or blog content to show up on the Opera Newsfeed is actually a manual process and not something that is done by oneself, unlike Bing News and Google News Feed submissions. There are two means of getting your content... Read
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Social Media Monitoring vs Social Media Listening Does It Matter? Social media has become a vital monitoring and listening tool for brands and companies alike to help them track their brand mentions and gain insight on related trends affecting their product/services both negatively and positively. When it comes to social media listening and social media monitoring most marketers do not understand the difference between these two terms as both are mostly used interchangeably, so today I will like to explain what makes them unique from each other even though they are both correlated. Thanks to... Read
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SEO Checklist For Blog Posts (SEO Checklist Template). In my article, you will learn how to write an SEO-friendly blog post for SEO ranking on search engines, this is my complete guide to SEO CHECKLIST for Blog, WordPress, Wix, and Squarespace. The content in this blog post is the best to my knowledge and the most practical SEO guideline I myself have relied on over the years and a rule of thumb in creating SEO friendly blogs that easily rank for fresh content on search engines alongside a few of my focus keywords (ready-made SEO ranking). If you follow the checklist provided below you will... Read
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Google Analytics 4 For Beginners: Reports Tutorial (GOOGLE ANALYTICS 4 vs UNIVERSAL ANALYTICS). Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. This is the GOOGLE ANALYTICS 4 release date which is shown on all Universal Analytics user dashboards, and in this tutorial, I will be comparing Google analytics 4 reports vs Universal analytics and how to use Google Analytics 4 For Beginners. Google web analytics is a certified household name among web-masters... Read
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How To Use Social Proof Marketing Strategy. Social proof has been a marketing strategy for quite some time now, in fact, Wikipedia defines Social proof as a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice, and the concept is also known as informational social influence. While in marketing, social proof meaning covers a copycat intuition – when people shop, they look for reviews, recommendations,... Read
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How To Create Sitemap XML: SEO Best Practices. One of SEO best practices to get websites ranked on Google is via creating a sitemap, it helps in getting fresh content indexed faster, and by creating sitemap.xml you improve visibilities on other search engines like Bing, Yahoo, Yandex, DuckDuckGo, etc while there are other acceptable sitemap versions I will recommend the inclusion and submission of RSS atom Feeds if your website is a dynamic site. In this post, I will explain how to create sitemap for google that will help you get indexed faster using... Read
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How To Rank Blog on Google First Page and Other Search Engines. Do you run a blog? Are you looking for how to rank blog posts? Then you are reading the right content, here! Because I will share with you the exact methods I use with how to rank my blog post on search engines like Google, Bing, Yahoo, DuckDuckGo, and Yandex. Ranking on Google seems to be the most difficult, but if you can get your content ranking on Bing and Yahoo then the rest will be easy, it takes a bit of extra push to get your page on Google with some solid link building. The Blog SEO Tips are also applicable... Read
