YouTube AdWords Advertising

To start YouTube Adwords Advertising, set up an Adwords account. Once you establish an Adwords account, you can create video ads with TrueView ad formats. When logged into Adwords, create a new campaign. Select the Video option.

You will be required to provide  a name for the video campaign, and set the daily budget. The daily budget is the average spend over the course of a month; the day-to-day spending may vary.

YouTube Ad Targeting

You can target your YouTube video ads by YouTube ad Network, location, language, device, and more.

YouTube Ad Network Options:

• YouTube Search: Video ads appear here when users are on YouTube's homepage, channel pages, and video pages.

• YouTube Video Network: This network includes both channel pages on YouTube and embedded videos on outside sites.

• Google Display Network: The Google Display Network is a collection of partner websites and apps that partner with Google and YouTube to display ads on their pages. This option includes remarketing ads, which appear on various websites after a user has visited your website.

Location Targeting:

YouTube ad targeting can be done by countries, cities, regions, or postal codes. You can target by location, and specifically exclude certain locations as well. If you run an ad that people in a certain area have already seen, you can exclude them from the second round of advertising.

Language

Targeting YouTube advertisement by the language of your target audience. If you want to reach Spanish-speaking Americans, select Spanish for the language and the U.S. for the location.

Devices

YouTube offers advertisers the ability to target specifically by devices where the ad can appear. Segment your video ads by operating system, device model, and carriers and/or wifi. If you want to show your ad solely to iOS users on an iPhone supported by Sprint, you can do that.

Additionally, if you want to an increased or decreased budget on your mobile campaign (vs. desktop), you can easily adjust the percentage to increase or decrease the budget allotment for mobile devices.

Demographic and Interests

YouTube ad targeting can be targeted by gender, age, parental status, and interest. Select the limitations that will best fit your target audience.

YouTube Advertising Options

Ad Delivery

Setup filters for your YouTube ad targeting campaign according to timeframe, hours of the day, ad rotation, and frequency capping. Choose the dates your ad will go live and be taken down. You can even customize the hours of the day and days of the week your video ad will appear. Lastly, determine the frequency of your video ads. Set impression and view limits to each day, week, or month for each unique user.

Video Ad

Be sure your YouTube advertisement is already live on your company's YouTube channel. Simply copy and paste the link into the ad set-up.

Benefits of YouTube Advertising

YouTube advertisements are a great option because you are only charged if viewers engage with the video. Viewers must do one of three options for you to be charged:

1. Click on the advertisement (if it's being displayed on the sidebar).

2. Watch 30 seconds of the advertisement.

3. If the advertisement video is less than 30 seconds, they must watch the entire ad.

Have you tried out YouTube advertisement for your business—let us know in the comments what you learn!