Online Marketing Strategies

Youtube Video Marketing Strategy

2016-05-22 | 1080 Print Friendly Version of this pagePrint Get a PDF version of this webpagePDF


4 Youtube Video Marketing Tips For Business.

video-marketing

Considering the fact that YouTube is the second largest search engine in the world and number 1 most popular video website. From statistics, approximately 33 percent of all online activity are spent watching video content, with 75 percent of users visit a business website after viewing a video. Furthermore, four out of five internet users remember the video ads they watched online and 64 percent are more likely to purchase a product from an ecommerce site after watching a related video.

Those are compelling statistics and show just how powerful video marketing is. If you are not currently using video marketing strategy, or believe your current online marketing strategy is ineffective, now is the time to shift your marketing strategy and tap into the incredible power of YouTube marketing.

Don’t believe the hype? Here are some statistics to prove the point. According to Syndacast, they predict that 74 percent of all Internet traffic in 2017 will be video. Not only that, but studies also show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets.

Facebook announced that its video viewership doubled from 4 billion views per day to 8 billion views per day in a period of seven months. This staggering growth of video viewership highlights the immense potential of videos for bringing in advertising dollars, keeping viewers engaged and increasing viewership. So wouldn't it be awesome to try marketing on YouTube?

Ok, so let's get started with some YouTube marketing tips you can use to build video marketing strategy for business.

  1. Create Viral Video Content

For new brands, or those struggling to stand out in crowded markets, viral videos can be a great way to increase exposure and drive traffic. However, despite what you may think, creating viral content is a lot harder than it may appear. Everyone's trying to do it and you'll miss the mark a lot more than you succeed. But that doesn't mean you shouldn't give it a try. Plenty of brands have cashed in on viral video campaigns. If you do decide to pursue this YouTube marketing strategy, keep the following tips in mind:

  • Simplicity. Viral video content must be short and simple. This is a result of both short attention spans and the way people use social networking sites like Facebook and Twitter. Users want to be able to click on something, quickly consume, share, and move on. For best results, keep videos under two minutes.
  • Unique. Videos must be unique in order to be deemed worthy of being shared; otherwise they have no chance of standing out against the myriad of other videos on newsfeeds and in search results.
  • Timely. Finally, viral videos should be timely and relevant. This is usually the most difficult aspect for marketers, as it requires you to stay up to date on current topics and react quickly.

 

  1. Build an Engaged Community

While there's nothing wrong with creating viral video content, it's not the kind of sustainable advertising strategy you want to pursue. It's a great way to increase exposure and acquire traffic, but it takes a lot of work--and successes are few and far between. A much better strategy is to build an engaged YouTube community that consistently watches your videos and interacts with you. Here are a few ways to do that:

  • Create content for your users. While the number of views a video receives is certainly a valuable metric, it's not the end goal. You ultimately want people to view your videos and follow through with an actionable response. If you're producing videos just for views, you'll end up with very little of the latter. Instead, focus on creating meaningful content by asking yourself the following questions before creating any video: Is this video relevant to my audience? Will they find it exciting or informative? How will the average viewer respond after viewing the video?
  • Consistently produce content. While many brands are good at creating quality videos, few are successful at consistently creating quality videos. Much like you do with your social media accounts and blogs, you need to invest in consistent content if you want to build an engaged community.
  • Use a consistent theme. Consumers respond much better to consistency than they do to new material. They thrive on familiarity and enjoy things like recurring characters and themes. Creating videos around a consistent theme may help people become more comfortable with your brand.

 

  1. Give Advertising a Shot

When you think of paid advertising, you typically consider Google AdWords or Facebook; however, ignoring YouTube is a big mistake. It's generally a cheaper option, more flexible, and allows for incredibly sophisticated targeting.

You might want to read How To Advertise on YouTube (tutorial)  and YouTube Advertising Cost [Link open's in new window].

 

  1. Get Brand Placements with YouTube Stars

Finally, you may want to consider getting brand placements with YouTube stars to accelerate your efforts and maximize your influence across various channels. The major benefit here is that you can take a completely hands-off approach without compromising results.

It's like placing adverts on a YouTube channel that has a lot of views or audience subscribers and have the author play your infomercial videos to their audiences, the benefit of this is that its a one time deal that will last a lifetime.

Contentblvd.com provides such efficacy for you to reach YouTube Influencers Read More here on How it Works.

Stacey Ferreira, CEO of AdMoar, a company that matches brands with YouTube creators says, "Your aim should be to integrate your products with influencers whose voice aligns with your brand and mission. Brands that integrate their products into highly sought after content get a two-for-one benefit. They get word of mouth marketing while also reaching a much wider and engaged audience."

You might want to read Facebook vs YouTube Video Marketing [Link open's in new window].

youtube-marketing

Note of Acknowledgement Some of The YouTube Marketing Strategy were sourced from: http://www.inc.com/samuel-edwards/successful-brands-use-these-4-youtube-marketing-strategies.html

You might want to read Facebook vs YouTube Video Marketing [Link open's in new window].


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Author


Olatunji Adetunji

I am a seo web analyst and have a love for anything online marketing. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform).

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