2015-01-08 | 3863 Print PDF
Website page speed is an essential ingredient for every website owner, the amount of time an average website visitor spends on a single page is averaging 1minute to 3minutes.
Now imagine a webpage that takes this much time to load, this means you probably have less than 60 seconds to impress your web visitors (This is nearly impossible).
Fast loading sites (increase page speed) gives more confidence to your site visitors, it shows higher conversion rate as a fast loading site means that your visitor will have more time to read your contents.
On the other hand; if your site takes longer to display and your web visitors bounce rate is higher than usual (exit from your webpage without checking other pages on your site in less than a minute), you are sure to lose any ranking position you must have had in search engines for that keyword that drives you traffic to the site via search engine rankings (this theory is also applicable to people that place bid on search engines pay-per-click and not only SEO).
There is a rule of thumb I do love to apply to my clients, that if their website takes between 2minutes and 3 minutes to load, then it must seriously have something captivating and unique to offer their patient web visitors.
However, if your website takes between 4minutes and above to load, you can forget making any serious returns on your site after all, slow loading website kills business bottom line when the torture of waiting for slow Web pages to load frustrates visitors into closing the page –
(FOOD FOR THOUGHT:-NO ONE WAITs FOR A SLOW LOADING SITE, impatience is a digital virtue! And speed sells!) fast loading webpage increases visitor engagement, retention, and boosts sales.
A better website response time do lead to maximum conversion rates, and every 1 second delay in page load decreases customer satisfaction by 16 percent, page views by 11 percent and conversion rates by 7 percent according to Aberdeen Group research.
When designing a webpage you must consider the web visitors and the average internet connection loading time, in which a recent survey states that most people are either on a dial up connection (majority of desktop/laptop users) or on their mobile phone(more reason why a lot of web designs are now mobile friendly).
With all this insightful information, I hope you now have a better understanding to why webpage speed is essential; in my next post on how to improve your website page speed, I will be touching these three factors.
A Snap Image of our website before website page speed optimization using pingdom website speed test.
For more information on the steps to take to increase your webpage speed please follow the steps in each chapters via